Why Study Mass Communication
Let’s go straight into what communications is all about. You could say its roots were seen in early cave drawings, progressed to smoke signals, then the written word and so on, and now TikTok!
Yes, your world is now filled with all kinds of communication channels, messages and even fake news. Indeed, it is only instinctive for human to want to communicate and this has resulted in profound effects, applications and technological advancements in propaganda, persuasion, influences and even marketing in modern times.
You and your world
There could be many compelling reasons for you to study communications, but most importantly you must have an instinctive curiosity in people: how they think, what are their desires, what entertains them, what influences their decision? Hence, one of the most compelling reasons to study communications is that it is all about your world. Your community, your relationships, and how people connect face-to-face, virtually and across cultures and borders.
You will learn how different targets are addressed with different media tools and appropriately designed messages. In marketing and sales, it is about getting the right and effective awareness across, create an impression that drives and persuade a positive interaction. You will acquire an analytical perspective and wider mindset about the things you see, purchase, feel, read, hear and interact with. You will be surprise how much you will actually learn about yourself too!
Blending art and science
At the same time, you will master the art and science of the thinking process of persuasive communications and learn to apply them creatively and effectively to address issues and solve problems analytically. These competencies will be of immense value in any communications industry career path that you want to pursue after graduating.
Amongst the most interesting, and fun, reasons for you to study communications is the opportunity to experience the exciting co-curriculum programmes or practical exposures, not just theory but also practical, both in and out of the classroom. Social media projects, organising events, on-site film production, content creation, competitor and brand analysis, livestream broadcasting, market research and so forth, will let you learn hands-on, booster your resume and at the same time give you’re the opportunity to explore your inner passion.
Digitally ready
With today’s digital technology the world of media and communications has changed the way we interact, do business and even work. More channels of communications, and more than ever, it is heavily data-driven. Studying media and communications right now will certainly let you acquire the right digital competencies and set you future-ready to merge seamlessly into the data-centric business world. Your study materials and techniques are always evolving to match latest trends, technologies and market scenarios as they unfold. Hence, nothing is stale or outdated by the time you graduate.
Media and communications careers are considered exciting, fast-paced, lucrative, yet often demanding and challenging. It is a growing, multi-faceted and dynamic industry that is constantly in search of new, creative and qualified talents. In short, got future!
If you are excited about the amazing art and science of communications, curious about people, fascinated by the creative and media industry, always eager to share your ideas, have a thirst for new challenges, then communications would be your ideal choice of study.
Keeping up to pace and being up-to-date will keep you on your toes in and out of the classroom. In fact, the world is going to be your biggest classroom.
Welcome on board!
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