Marketing is essentially the art and the science of convincing people to purchase more. It is the academic discipline of how to determine consumer needs and the translation of those needs into products and services and the offering of those products locally, nationally and globally. Marketing is a practical, career-oriented major that requires analytical skills, logic and creativity. Marketing careers attract creative and driven individuals. Though most marketing jobs are specialised,
marketing typically draws on your ability to match perception of the market with achievable plans of action through the
requirement of basic business acumen and specialised marketing knowledge.